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01/06/2007

Value Networks

In my previous post I touched upon Organization Network Analysis (ONA) and Social Network Analysis (SNA). Another aspect of this theory area is Value Networks and Value Networks Analysis (VNA). Some would claim that VNA gives a far more comprehensive picture of organizational dynamics and behavior than ONA and SNA.
In VN you describe the character and content of the relations as business processes. Seen from a Business Plan perspective this is better than just knowing that their relations exist. But the main problem is that the data needed for VNA can't be drawn from the sources normally used for VNA. A possible solution would be to bridge OCA/SNA with VNA through integration of workflow and project systems.
But there is no question about, that when a thorough OCA and SNA has been completed and firmly implemented, then building on this through VNA makes good sense.

1 comment:

  1. Hi --

    This doesn't make any sense --

    "the main problem is that the data needed for VNA can't be drawn from the sources normally used for VNA."

    On the contrary, the main advantage of VNA is that it sources data from many origins, thus providing a more complete visualization and higher-order business intelligence.

    In fact, in the GenIsis portfolio, there is a specific data model that allows seamless integration across and within the popular BPR and SNA offerings.

    See: http://www.vncluster.com/GenIsis/qsg.htm


    -j

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