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Dag 5 - Et postbud


Ifølge en undersøgelse jeg har læst, så er de unge, der er vokset op med SMS og Facebook, meget begejstrede for at modtage et fysisk brev - hvilket sker meget sjældent for dem!
Et brev med et personligt budskab (baseret på de informationer man har om målgruppen eller om personen selv) vil blive læst med største interesse og maksimal opmærksomhed. Jo mere personaliseret et brev kan blive, jo mere relevant er det for modtageren og jo mere tid anvendes på at læse budskabet.
Marketingchefer og reklamebureauer bør derfor seriøst overveje at udbygge deres dialog med den unge generation ved hjælp af det fysiske brev som et supplement til generiske on-line banner, magasin og avis annoncer.
Den lille postmand i træ er en Kaj Bojesen figur (ham med de berømte Garder figurer i træ).

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