The many social network relations within an organization are getting increasingly more important. The increasing task complexity and the need for more delegation of responsibility and power to implementation will demand strong and well functioning social relations among all employees.
A social network within a company is a well respected factor, but it’s not commonly known that it is possible to conduct systematic surveys and measure the social networks through the use of SNA (Social Network Analysis).
Especially in Holland, United Kingdom and USA, SNA is a common BI-tool for the management. With the knowledge and insight that SNA provides it is possible to understand the roles of social networks in the organization and based on that make decisions with strategic implications.
It is also a fact that a social network is created among members of the organization and outside the normal organizational structures and outside management control, which makes it even more important to investigate and understand those social networks and make this a part of the management responsibility.
Social network is the most important starting point to create and exploit the knowledge that eventually will make a company grow and survive.