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Portrait of a young woman - Caroline Fruergaard Lund

I was commissioned by a young woman - Caroline Fruergaard Lund - to take a series of color and black & white photos to be used in her CV, LinkedIN profile and possible other social media sites.

The schedule was tight, as she passed my studio "on route" to another event. So I used my mobile studio (2 x SB-910 mounted together with a Elinchrom Deep Silver umbrella and a Lastolite EasyBox softbox. I also got to test my new Lastolite back drop in smoke/concrete.

The camera was a Nikon D810 with AF-S Nikkor  24-70 f/2.8E ED VR. To control the flash output I used a PocketWizard Flex TT5 together with each Speedlight, and a PocketWizard Mini TT1 and PocketWizard AC3 Zone mounted on the camera. This set-up never fails me!

Metering mode was "Spot", Exposure mode "Manual" and exposure 1/125 sec at f/5.6 with ISO 64 and 0 EV.

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Portrait of Hans Peter Hartzberg - a business man

A plain portrait photo to be used on the 16:9 format front page of the home page for his company. The photo can also be cropped to be used for his LinkedIN profile, business card, presentations etc.

I used two light sources. The main light was an Elinchrom Deep Silver 125cm umbrellar with a Nikon SB-910 Speedlight. The second light which was used to even our the shadows was a Nikon SB-900 Speedlight shooting through a Lastolite Professional EzyBox Softbox.

Camera: Nikon D810
Lens: AF-S 70-200mm f/2.8E FL ED VR
Exposure: 1/60 sec at f/6.3, 0 EV, ISO 64

Portrait of Cassandra Bortolozzo - a young girl

Cassandra is really easy to photograph. Easy to instruct and alway acting normal in front of the lens. She has a very symmetrical facial form with nice big eyes. I've chosen an overall balancing color tone towards the green / brown to emphasize her brown hair and green shirt.

The light source was a Nikon SB910 shooting into a big Elinchrom Deep Silver 125 umbrella.

Camera: Nikon D810
Lens: Sigma AF 50mm f/1.4 ART
Exposure: 1/60 sec at f/2.0, 0 EV, ISO 64

The story behind the iconic Steve Jobs photo

The Broad View - A thought on the work/life balance after the age of 55

Does ones view on the professional career change when you get older? For me it did. The title, salary and CxO responsibilities started to be of less importance. The task at hand, the mission, who I work together with (and why) and my personal impact on the final result is now of higher importance. I guess I'm adapting a broader view on how I spent my working hours.

Returning home I want to be able to let my work load stay at the office but still keep my mind working on developing the business and look at several creative aspects of the tasks currently at hand.

This also underlines why I'm are building a career as professional board member and continue to act as external advisor at the Executive MBA program at the Copenhagen Business School, where I also plan to return before turning 60 to achieve the Doctor of Business Administration title. My goal for an active "retirement period" is to be part of young business peoples education in some form of capacity at CBS.


Portrait of executive for LinkedIN and CV

Finn has some strong facial features that fits well to a high contrast b&w photo. I asked Finn to pose facing both with the left and right side tilting his face slightly to give him som options depending on where the photo need to be uploaded.

The we tried a more direct pose showing his strong hands and with less contrast.

If you live near Copenhagen give me a ping if you want a new set of portrait photos for your CV or LinkedIN.

Time for more mergers in the photography retail sector?

Today it was announced that two of the largest photography retailers in the UK - Calumet and Wex Photography - has decided to merge. This event was initiated by the acquisition of Wex Photography by the owner of Calumet - Aurelius.

The photography industry has always been slow to adapt to changes in consumer behavior and market conditions. In Denmark this is quiet obvious through the poor performance of many small and independant photography retailers. Tools like PriceRunner is forcing prices down to zero-margin level faster than you can say "please buy from me I have the new product in stock" after a new product has been launched.
Consumers are not necessary loyal to a specific retailer and will shop around if they can save 10€ on a camera, a lens or any other photography equipment. It doesn't have to been an expensive purchase for the discount hunters to go for the cheapest retailer.

As a solution photography retailers has established their own purchasing company - co…

Thoughts on the smartphone industry

I have just posted two articles on LinkedIN with some reflections on the smartphone industry

Is the luxury smartphone market dead?

We need to define new segments in the smartphone market

They only takes 5 minuttes to read. Please drop a comment also :-)