Does ones view on the professional career change when you get older? For me it did. The title, salary and CxO responsibilities started to be of less importance. The task at hand, the mission, who I work together with (and why) and my personal impact on the final result is now of higher importance. I guess I'm adapting a broader view on how I spent my working hours.
Returning home I want to be able to let my work load stay at the office but still keep my mind working on developing the business and look at several creative aspects of the tasks currently at hand.
This also underlines why I'm are building a career as professional board member and continue to act as external advisor at the Executive MBA program at the Copenhagen Business School, where I also plan to return before turning 60 to achieve the Doctor of Business Administration title. My goal for an active "retirement period" is to be part of young business peoples education in some form of capacity at CBS.
Equipment: Nikon D800, AF-S 24-70mm f/2.8 (58mm)
Exposure: 30 sec at f/22, 1 EV, ISO 100
Finn has some strong facial features that fits well to a high contrast b&w photo. I asked Finn to pose facing both with the left and right side tilting his face slightly to give him som options depending on where the photo need to be uploaded.
The we tried a more direct pose showing his strong hands and with less contrast.
If you live near Copenhagen give me a ping if you want a new set of portrait photos for your CV or LinkedIN.
The photography industry has always been slow to adapt to changes in consumer behavior and market conditions. In Denmark this is quiet obvious through the poor performance of many small and independant photography retailers. Tools like PriceRunner is forcing prices down to zero-margin level faster than you can say "please buy from me I have the new product in stock" after a new product has been launched.
Consumers are not necessary loyal to a specific retailer and will shop around if they can save 10€ on a camera, a lens or any other photography equipment. It doesn't have to been an expensive purchase for the discount hunters to go for the cheapest retailer.
As a solution photography retailers has established their own purchasing company - co-owned by all participating members - to facilitate better purchasing prices. But the market for photography equipment is global, logistics cheap and you don't have to buy volume in China to get good prices and fast delivery - even with your own brand stamped on the product. As a consequence even a small stand alone photography retailer can buy directly from a number of manufactures and distributors and get similar or better prices than a "purchasing organisation".
The margin structure is simple: Manufactor -> master distributor -> distributor -> purchasing organisation -> retailer -> consumer. Guess who is making the smallest margin in this chain?
The only way to improve the gross margin is by skipping a few margin steps in the purchasing process - also to be able to afford keeping stock, as fast delivery is also a competitive factor.
Photography retailers in Denmark and other countries need to grow big fast by own means. And one way is to merge through a stock exchange program (cash free) and group under a shared brand.
The small independant photography store is dying fast and many are only keep alive by using the equity funds the owner has builded over the past 10-20 years.
I use LinkedIN - the business world's social media - every day. And 8 out of 10 times a profile is accompanied by a very bad "selfie" taken with a bad mobile phone camera. Funny selfies or snapshots belong to Facebook. If you are serious about your professional life and LinkedIN profile then you not only curate the text but also go for a professional profile portrait - as you would look to a job interview or at a meeting with a big client.
Inger Marie Jensen - who I know from my tenue at Copenhagen Business School where we both has been involved in the Executive MBA-program, asked my to "do a proper business portrait".
The lighting set-up is simple: Using an Elinchrome D-Lite-it 2/4 To Go Kit I mounted a beauty dish as main/key light and a rectangular soft box to lighten the back drop from left to right adding a light fall off to her left side and creating a soft gradient. Equipment wise I used a Nikon D810/MB-D12 and a Sigma AF 70-200mm f/2.8. The back drop is toned "platinum". Camera and lens was attached to a Joby Sling Strap - otherwise my back who hurt for several days hurling around this equipment.
She looks very trustworthy :-)
Portrait photography is my big passion. I still have a lot to learn from other photographer. so I'm always on the look for inspiration among fellow photographers - amateurs as professionals.
I got a new follower on Twitter. That is always nice :-) His name is Aaron Anderson. I went straight to his portfolio and was blown away, Just my style og superb handling of light and retouching.
Aaron Andersen blog
Aaron Andersen portfolio
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