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Makrofotografering og Forretningsfokus

Det er sent og jeg ligger i en hotelseng i Ulm. Vi er på vej på påskeferie og familien sover. Jeg tænker på de seneste par uger og især på to store forretningsmæssige udfordringer, der opstod uden varsel og som ændrede mit fokus "over night".


Jeg oplever det lidt som at gå fra at fotografere et flot landskab med en vidvinkel, så jeg skal indfange så meget som muligt, til at fotografere med et makroobjektiv, hvor der zoomes ind på et meget specifikt område, der bare skal stå knivskarpt, for at jeg kan få alle aspekter med. På grund af makroobjektivets konstruktion, så er det kun området omkring fokuspunktet der er skarpt - alt andet er ude af fokus.

Det er en meget intens oplevelse. Alle sanser skærpes og adrenalinen pumper. Men situationen har også sin egen "indre skønhed". Ledergruppen rykker sammen og fokuserer. Prioritering bliver nemmere, beslutninger tydeligere, kommunikationen præcis - den grå masse reduceret og tingene bliver mere sort og hvid.

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